For us the process for completing our images starts in a converter program, where the digital negative (RAW file) is devoloped. We use a Danish developed program called Capture One Pro for this purpose. In this program we adjust the lights color balance (a camera never gets it just right), brightness and levels of shading, grayscale and focus. We can't use any automatic settings for all these refinements; since it is the look we are going for, when we finalize our images.
Although we, as photographers, always are trying to capture a subject in an optimal image composition, we often see our selves working so fast during a photo shoot, that this does not always succeed completely. Therefore Capture One Pro is used to make the last touch, for example by cropping and possibly correct the horizon in the image.
One of the greatest strength of the RAW file format is, that all editing we do is non destructive, because we do not change the data that was captured, when the photo was taken, but only how the data is interpreted by the Capture One Pro converter.
After the digital negative (RAW file) has been converted into an actual image file in Capture One Pro the process continues in the Adobe Photoshop program, where the final editing of the image is being done. It could be removal of impurities in the skin, a few pounds that need to be removed on a person, put highlights to a person's hair or a change of the background to make the image
The possibilities in a program like Adobe Photoshop with its special filters (plug-ins) are endless, so it is our imagination and creativity and of course the requirements and requests from you as our client that controls the output of the final image.
At 247photo we do final print in-house, in sizes from 9x13 to 60x80 cm. on Ilford paper, various special paper types and canvas materials. The reason why we chose to print in-house is, that we thereby ensure that the final print always appears exactly as we want, and that we can always vouch for the quality of the printed image.